In August 2023, a significant milestone in Google's history was celebrated: the 25th anniversary of the first doodle. On a memorable August 30, 1998, the technology company adopted this innovation into its logo.
The inspiration behind the first doodle came from the Burning Man festival, a counterculture event that takes place in the Black Rock Desert, United States.
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On that specific occasion, the festival was attended by two names that would become legendary in the history of technology: Sergey Brin and Larry Page. The addition of a doll behind the search engine logo captivated users and was approved.
From that moment on, the small change in the logo became a company tradition, which began to modify the logo to honor historical figures or commemorative dates, providing a unique touch to the experience of user.
The journey of creative doodles from Google It's really impressive. Over the years, the company has produced more than 5,000 of these special versions of its logo.
Each one is a small work of art with the power to inform, entertain and inspire users around the world. We bet you have a favorite!
Google values these doodles so much that it maintains a careful archive of all of them, along with the original websites with detailed information about the figure or element honored.
The history of doodles is full of notable moments, and the first official publication took place in July of the same year the concept was introduced, in 1998.
Since then, the company has significantly evolved in the way it creates and manages its doodles. Today, it has a team dedicated exclusively to these creative changes to its logo.
Tributes and celebrations are decided collectively, and the process even involves suggestions from users themselves.
This demonstrates how Google values interaction with its user community and seeks to make doodles not just a reflection of history and culture, but also a collaborative experience capable of involving people from all over the world world.
One of the doodles referenced the classic video game, Pac-Man. (Image: Reproduction)
The evolution of doodles over time is remarkable, as they became more elaborate and diverse in their formats.
Some of them have evolved to include impressive animations, like the one dedicated to the James Webb telescope, which offered users a dynamic and immersive visual experience.
Furthermore, others went even further, presenting interactive games that captivated users' attention. An iconic example is the Pac-Man doodle, created in collaboration with Bandai Namco to pay homage to the famous “come-come” (popular name of the game in Brazil).
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