Many teenagers, and even those over the age of majority, share the same dream nowadays: to become a digital influencer. And it's not difficult to understand why.
The lure of this career on social media is irresistible. Luxurious gifts from famous brands, exchange offers with the best service providers, trips, flexible working hours, influence, popularity and, of course, the opportunity to accumulate millions in the account banking.
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The annual Top Creators list, released by Forbes, announces the most powerful content creators in the digital and real world.
This ranking is based on several factors, such as the size of their fan bases, their income, their partnerships with renowned brands and the involvement they maintain with their followers on social media.
In the list published by Forbes, which highlights the most powerful digital influencers in the world, it is interesting to note that, among the more than 50 names mentioned, none are Brazilian.
Among the influencers present, 28 of them are male, and the majority are of North American nationality.
What many of these notable influencers share is producing videos that address behavior and humor.
They have in common the practice of sharing aspects of their daily lives or participating in situations that often border on the absurd. See the 6 most influential content creators on the internet today:
1. Jimmy Donaldson (MrBeast) – 25 years
MrBeast, with his impressive follower base of over 300 million, is a true phenomenon born on YouTube.
His videos captivate audiences spectacularly, reaching hundreds of millions of views on the platform.
Such is its influence that the YouTube channel offers dubbing options in several languages, including Brazilian Portuguese, to serve its vast global audience.
Standing out as the highest-paid influencer in the world, MrBeast earns an impressive income, earning around US$82 million annually from his content.
2. Olajide Olatunji (KSI) – 30 years
The Brit began his YouTube journey in 2009, initially reacting to gaming videos, and quickly gained millions of followers due to his charisma and sense of humor.
In addition to his work as a content creator, he is known for his career as a rapper, and his songs are widely popular.
He currently boasts an impressive fan base of over 112 million followers, which solidifies his position as one of the biggest online personalities.
His annual earnings reach the US$24 million mark, demonstrating that his versatility and talent have transformed him into one of the most influential and successful influencers in the digital world.
3. Jake Paul – 26 years
Jake, a prominent figure in the digital world, also works as an actor and is widely known for his work on Disney Channel series.
His online presence spans several channels, which now focus on promoting his music (highlighting his talent as a rapper), in his activities in the fighting ring, reaction videos to other content, and vlogs that offer a glimpse into his life and relationships relatives.
With an impressive follower base totaling 66 million, Jake is one of the most influential and captivating personalities on the internet. His estimated annual earnings amount to a whopping $34 million.
4. Rhett & Link – 45 years
Engineering duo Rhett and Link are widely recognized for their content production on YouTube.
Following MrBeast's line of humor, they indulge in a variety of experiences and recreate absurd situations in surprising productions.
The videos include challenges such as living an entire day as if it were 1984 or “transforming” into actor Jason Momoa.
Despite being the most experienced on the list, at 45 years old, Rhett and Link maintain an impressive follower base, counting 51 million dedicated fans. Annual earnings are estimated at US$35 million.
5. Charli D’Amelio – 19 years old
Charli, one of the first stars to emerge on TikTok, remains the undisputed leader in views on the video platform. His content is heavily centered on behavior and the narrative of his life with his family.
She became one of the pioneers to go viral with her famous “dances” on TikTok, opening the doors to what we see so easily today.
Today, in addition to significant collaborations with major beauty brands, she captivates an audience impressive 213 million followers and enjoys an estimated annual income of $23 millions.
6. Logan Paul – 28 years
Logan Paul, brother of Jake Paul, is a multifaceted personality from the United States, standing out as a professional wrestler, actor and rapper.
His journey on the internet began alongside Jake on the video platform Vine, and later they migrated to YouTube, where Logan concentrates most of his content.
The channel hosts vlogs, challenges, reports of extraordinary situations (like when he spent US$2 million buying Pokémon cards) and music videos.
With an impressive follower base of more than 74 million across his platforms, Logan Paul is one of the most influential figures on the internet. Its estimated annual income reaches US$21 million.
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