After the ban on free password sharing in Brazil, there was a significant increase of 78% in subscription cancellations in Netflix.
Such data was obtained through a study carried out by the Tunad intelligence agency and was published on the F5 website (Folha de S. Paul).
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The study analyzed searches related to canceling subscriptions on three streaming services available in the country: Globoplay, Amazon Prime and Netflix.
The results demonstrated that changes in prices and additional charges announced by platforms had a direct impact on the growth of streaming evasion.
The data reveals that, in January 2023, Globoplay experienced a 26% increase in cancellation-related requests after announcing an adjustment to its prices.
In the same period, Amazon Prime Video saw a 42% drop in these searches. Netflix, in turn, registered an increase of 3%.
However, a few months later, in May, Prime Video saw a significant increase in searches, reaching 65%, after announcing a price adjustment.
Netflix experienced a considerable 78% growth in searches after announcing an additional charge for those who share their accounts. In contrast, Globoplay had a 7% drop in cancellations in the same month.
(Image: disclosure)
According to the study, the Netflix platform recorded the highest average demand related to canceling subscriptions until September, with an average of 14%. On the other hand, Globoplay was the only service that showed a drop in average, with just 1%.
It is worth noting that the study did not analyze requests to cancel subscriptions such as HBO Max, Disney+, Star+ and Paramount+, which are also known to the Brazilian public.
Therefore, the results only refer to the streams mentioned in the research, not including these other platforms.
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