Steve Jobs, the visionary founder of Apple, continues to be an emblematic figure who leaves his mark even more than a decade after his death.
On the other hand, his unconventional and, at times, considered toxic approach is remembered by many who had the opportunity to work with him, as this former team employee says.
see more
Study reveals that people have been using hallucinogenic drugs for around…
RJ, SP and 8 more: discover the 10 Brazilian cities with square meters…
For people like Andy Cunningham, the Apple founder's familiar approach was critical to achieving Apple's signature excellence.
Andy, a marketing specialist with almost four decades in the field, had the opportunity to collaborate with the world's largest technology companies throughout your career at Cunningham Communication.
Andy Cunningham. (Image: Jeuxvideo/Reproduction)
During this period, she worked directly with Steve Jobs to launch iconic devices such as the Macintosh. She describes the experience as “stressful and challenging.”
Despite the setbacks, the professional shows gratitude for the period in which she worked alongside Jobs, as it was a unique experience for her career.
Andy agrees that Steve Jobs she was not an easy person to work with, aligning with previous stories shared by colleagues about the Apple founder's challenging personality.
However, she believes that such difficult situations were formative and that dealing with Jobs helped her develop her ability to manage complex situations in the future.
Andy reveals that Steve Jobs fired her on five occasions, but she managed to get her job back each time through strategies such as putting pressure on the press and local media.
She emphasizes that Jobs' incredibly challenging personality helped her become an exceptional leader, and that unique characteristic is the reason why so many people still remember the experiences they had with one of the biggest names of technology.
At Trezeme Digital, we understand the importance of effective communication. We know that every word matters, which is why we strive to deliver content that is relevant, engaging and personalized to meet your needs.