The rise ofArtificial intelligence Generative (AI) is redefining the way we approach challenges and innovations, and Harvard Business School professor Karim Lakhani believes such a revolution has already begun.
In a recent interview, Lakhani explores the transformations that generative AI has brought and how it impacts human cognition and the economy.
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Lakhani emphasizes that generative AI is a “foundational technology” and has the potential to fundamentally change several aspects of human life.
Just as the internet revolutionized communication, generative AI has reduced the cost of cognition and problem solving, which can level the playing field in several areas.
The professor compares the impact of generative AI to the emergence of the first automobiles, which, although primitive at first, transformed the world over time. In the case of generative AI, the applications are broad and expanding rapidly.
One of the main advantages of AI is the ability to perform tasks more quickly and efficiently, boosting performance, especially for those who already have above-average skills in their areas.
Lakhani highlights that, although the technology still has limitations, its ability to generate new ideas and classify information is remarkable.
(Image: Shutterstock/Reproduction)
However, the professor emphasizes that it is not yet known for sure in which areas this technology stands out or fails. He mentions that, in mathematics, AI can make mistakes, while in interview analysis, its performance is less accurate.
Despite AI's potential, Lakhani notes that worker adoption has not yet reached its sweet spot.
Research carried out by his team reveals that many professionals recognize the importance of this tool, but only a small percentage use it daily.
The researcher emphasizes the importance of overcoming resistance to technology and dedicating time to learning how to use this resource.
He believes that generative AI can be a cognitive ally that helps with problem solving and creativity, but many people are afraid of being seen as incapable of using it.
While there is concern about AI potentially replacing jobs, Lakhani believes the technology is more likely to transform jobs than eliminate them.
Sectors such as agriculture, for example, are already seeing machines replace humans in some tasks.
The professor encourages the understanding and use of generative AI, emphasizing that denying the technology is not the answer.
He highlights that AI can be a valuable ally, especially for creative and innovative people, and that it is important to overcome the fear and invest in learning these tools.
In short, generative AI has revolutionized the way we face challenges and innovations, and its widespread adoption can bring significant benefits to the economy and society as a whole.
