Google launches tool that improves security and privacy levels in Chrome; know more

O Google Chrome is preparing to launch an innovative feature that will allow users to users hide their IP addresses, while browsing the web, reinforcing privacy and protecting them against data collection by websites and advertisers.

This is particularly significant considering the legal challenges Google has previously faced over privacy issues.

The feature, known as “IP Protection”, makes use of proxy servers to mask IP addresses, a technique normally associated with VPN services or external proxies.

However, Google is simplifying the process by integrating this proxy directly into the browser, making it more accessible to users.

What will the first phase of this security feature look like?

The launch will take place in several stages, starting with “Phase 0”. At this early stage, Google will use a proprietary proxy for requests directed only to its own domains, allowing it to evaluate the effectiveness of the system and identify

This first phase will only be available to users in the United States who log in to Chrome, with authentication through a server operated by Google and issuance of access tokens to the proxy.

Google seeks to balance privacy with functionality, recognizing the importance of internet speed and the use of essential services such as banking and streaming.

Therefore, “IP Protection” will be an optional feature, allowing users to control their level of privacy while browsing.

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With this implementation, Google Chrome aims to strengthen users' security and privacy by providing an integrated tool to protect your IP addresses and personal information while browsing the web.

This initiative represents a significant advance in the search for more online privacy in an increasingly connected environment. By hiding the IP address, users will have an additional layer of privacy online.

Additionally, the use of proxies can prevent companies from serving personalized ads based on browsing history. This means fewer intrusive ads and a smoother experience.

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