A generative artificial intelligence (AI) has become a topic of debate in the world of art and design due to several issues.
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Generative AI raises ethical concerns about who is the real author of works created by machines. This is particularly relevant in relation to copyright issues, as AI generates works of art, music and text that can be similar to pre-existing human creations.
The issue of authorship and intellectual property has become a significant challenge with the increased use of generative AI.
The “image curse” refers to the phenomenon of AI generating images that are disturbing, distorted or bizarre, often without intending to do so.
AI can produce visual representations of objects or concepts based on simple text instructions, but it does not always produce accurate or realistic results. This raises questions about the creative control and quality of AI-generated artwork.
Burger King launched the “AILLOWEEN” campaign that used generative AI to create spooky posters and videos. In the campaign, Burger King gave the AI simple text instructions, which resulted in humorous and distorted images, such as people with extra tongues, strange teeth, and deformed hands.
The campaign is a humorous tribute to cases where AI has generated strange and disturbing works of art. Burger King chose to be transparent about its use of generative AI in this campaign, highlighting the unpredictable nature of the technology.
Burger King's campaign highlights the importance of transparency in brands' use of generative AI. Brands are often criticized for not disclosing their use of generative AI, which raises concerns about the authenticity and origin of the artwork or content generated.
Transparency helps dispel doubts about authenticity and the creation process involved.
Generative AI is a growing field that raises ethical and legal questions in the world of art and design. The Burger King campaign is an example of how brands can use generative AI creatively and transparently, while highlighting the complexities and challenges associated with this technology.
