We spend our whole lives being told “not to judge a book by its cover”. There are several fairy tale stories teaching us that beauty has nothing to do with a person's character or competence (“Beauty and the Beast”, for example). But, according to a Finnish study, CEOs who are more beautiful, in fact, receive better salaries.
We are not talking about competence, nor about a resume, much less about experience. We're talking about purely physical beauty and attraction.
see more
Bed and Netflix: in addition to the 15th, November 20th is a public holiday…
Brazilian barbecue is not the best in the world! See ranking and position…
The data was collected by academics from Finland who analyzed the United States banking market. According to the study and a report on the subject published in the Financial Times, this is the first time that economists have noticed this correlation between beauty and high wages since 1990.
The researchers started from the common sense of what is or is not attractive to the general population. With this in mind, they listed some basic requirements for the “heartthrob”: symmetrical face, proportional features, skin without blemishes or very visible signs and full hair – poor bald people.
The “examples” were Tony Stark, Iron Man played by Robert Downey Jr in the Cinematic Universe of Marvel, and the character Blake Carrington from the CW TV series “Dynasty”.
With this, they came to the conclusion that there is a standard for bank CEOs in the USA. They are almost all white, middle-aged men, with affluent socioeconomic backgrounds and education at reputable universities.
The research was complemented with the use of Artificial Intelligence (AI). Researcher Sami Vähämaa and his colleagues at the University of Vaasa trained a neural network with more than five thousand images of attractive men. They would be ranked from 1 to 5 for their beauty.
Then, they asked the AI to evaluate 272 CEOs of banks from United States. Using the grades, they made a ranking and realized that the most attractive, according to the AI classification, had 24% more in their paycheck than the others.
And, when they compared the bonuses, the most beautiful group had 50% more money than the least beautiful group.
Graduated in Social Communication from the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.
