Designed to simplify and democratize access to exports, by quickly and easily connecting companies to support service providers to foreign trade, in one place, the Brasil Exportação platform was officially launched this Tuesday (14), during the Web Summit Portugal.
Considering it ‘innovative at a global level’, the vice-president of the Republic and minister of Development, Industry, Commerce and Services (MDIC), Geraldo Alckmin, understands that the platform has the potential to guarantee greater participation by companies in foreign trade Brazilian.
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Furthermore, the platform should integrate all export support services for Brazilian companies, with special attention to micro, small and medium-sized companies (MSMEs), in addition to being one of the main instruments of the recently launched National Export Culture Policy (PNCE).
“At PNCE, we are seeking more inclusive foreign trade, in which more MSMEs benefit from the advantages of being part of the international market. The Brasil Exportação Platform will be an important tool for us to achieve this objective”, predicted the vice-president.
Study entitled 'Profile of Brazilian Exporting Firms', prepared this year by the MDIC, points out that exporting companies tend to pay better wages and create more jobs. The government's understanding is that the initiative attests to the 'relevance of public policies that encourage exports', a since the internationalization of national foreign trade represents an ‘important vector of generation and distribution of income'.
Joint cooperation – Result of a joint cooperation project between the Brazilian and British governments – within the scope of the Brazil-United Kingdom Trade Facilitation Program, led by the MDIC and the Embassy of the United Kingdom in Brazil – the platform is operated by the Brazilian Export and Investment Promotion Agency (ApexBrasil), in partnership with the Ministry of Foreign Affairs (MRE), Sebrae, National Confederation of Industry (CNI), Confederation of Agriculture and Livestock of Brazil (CNA), aiming to enable foreign trade services for companies of different sizes and sectors.
Among other purposes, the Brasil Exportação platform will also act as a means of publicizing the services provided by more than 100 Itamaraty Trade and Investment Promotion Sectors (SECOMs), installed in countries across the five continents.
In the assessment of Chancellor Mauro Vieira, “the launch of an innovative tool like Brasil Exportação in many ways will contribute to bringing together Brazilian businesspeople interested in gaining space outside our embassies and consulates. Through the Trade Promotion and Investment Sectors of its posts abroad, Itamaraty maintains the tradition of supporting the national productive sector. The new platform will certainly make this contact even more agile, facilitating the work of our businesspeople in the most diverse markets.”