The CEO of Google, Sundar Pichai, recently revealed that the search giant tried to establish a partnership with Apple to pre-install its search application on iPhones in 2018.
Currently, Google applications do not come pre-installed on Apple devices, as the Cupertino company did not accept the proposal.
see more
Meet the new Amazon robot that will pack everything you buy
Senai: discounts of up to 80% for 3,500 courses
Google's initiative aimed to meet the needs of both companies: provide more profit for the Apple and allow Google to gain more comprehensive control over the data generated by iPhones.
However, the details of how this partnership would work remain a mystery. One possibility would be a deeper integration of the Google search engine on iOS, with the development of native widgets to facilitate online searches and improve the Spotlight feature.
In 2018, Apple was facing concerns regarding its revenue slowdown, while Google continued to post solid growth.
One analysis suggested that the fragility of Apple products such as Siri was among the reasons for this disparity. Furthermore, Google showed interest in the data generated by Safari, the second most used search engine in the world, whose control is entirely in the hands of Apple.
As part of the partnership attempt, Sundar Pichai proposed the inclusion of the Google search application on iOS. The ongoing antitrust case investigates how Google's dominant presence in the market could affect competition. The company faces accusations of violating antitrust laws in the United States.
Recent data released by the US government revealed that Google spent an impressive US$26.3 billion in 2021 to keep its search engine as the default on mobile devices, browsers and more platforms. Of this amount, US$18 billion was allocated to Apple.
There are indications that Apple is developing its own search engine to replace Google, and rumors suggest that the launch of that service may be approaching.
At Trezeme Digital, we understand the importance of effective communication. We know that every word matters, which is why we strive to deliver content that is relevant, engaging and personalized to meet your needs.
