Since its launch in 1994, the fermented milk brand Chamyto, from Nestlé, became popular with the public, especially parents and guardians of young children.
In its beginnings, Chamyto was sold in a unique and characteristic packaging, similar to a small bottle that facilitates the consumption of the drink.
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Currently, fermented milk continues to be sold in the traditional bottle, but also in cardboard boxes, in the Chamyto Box line.
Recently, Nestlé announced that in addition to the traditional Chamyto Box, the same as the one sold in bottles, the Northeast region would gain the Grape and Strawberry flavors of fermented milk. Check out the look of the packaging:
(Image: Nestlé/reproduction)
(Image: Nestlé/reproduction)
According to Nestlé, the novelty aims to diversify the options and please the most diverse palates, especially children.
Furthermore, strengthening the Chamyto Box line is important ecologically speaking, since the paper from which the boxes and straws that make up the packaging are made is recyclable.
Tatiany Ernesto, marketing director of the Brazilian division of Iogurtes Nestlé, DPA Brasil, highlighted the importance of commercial movement.
“Bringing a differentiated portfolio to the Northeast is a priority for us, as we understand that each region has unique characteristics, demanding products that make sense for that location. Hence, Chamyto Box, which is already part of children's daily lives, providing more health care with flavor,” he said.
The new products in the Chamyto Box line are 80g in volume, cost an average of R$1.50 and can now be purchased in the main supermarket chains in the Northeast.
Graduated in History and Human Resources Technology. Passionate about writing, today he lives the dream of working professionally as a Web Content Writer, writing articles in several different niches and formats.
