O McDonalds is one of the most iconic and recognized fast food brands in the world, and for decades, the smiling clown known as Ronald McDonald he was the friendly face of the company.
However, in 2016, this image was quietly retired, leaving many wondering why it disappeared. Let's explore the story behind this landmark event.
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For years, Ronald McDonald was the central figure in McDonald’s advertising campaigns. He was the ambassador of smiles, always surrounded by happy children, promoting children's meals and charity. His image was linked to the idea of fun, family and fast food.
In mid-2016, something strange started to happen. A wave of frightening sightings of people dressed as clowns has swept the United States and other places around the world. These clowns were not the friendly type, like Ronald McDonald, but rather sinister and disturbing figures that looked like they came out of a horror movie.
The reason for Ronald McDonald's silent disappearance could be directly related to the wave of scary clowns. The McDonald’s brand, concerned about the image of its smile ambassador being associated with these terrifying figures, chose to distance itself from the clown image.
The fear and aversion that scary clowns were generating among people could negatively affect the company's image and sales.
Although Ronald McDonald is no longer the visible face of McDonald's, his image remains an essential part of the brand's story. Ronald's silent disappearance does not diminish his importance as a McDonald's icon over the years.
In short, Ronald McDonald's disappearance in 2016 is strongly related to the wave of scary clowns that swept the world that year.
McDonald’s, in an effort to maintain its positive image, has chosen to move away from association with this disturbing trend. Ronald McDonald may have retired, but his memory as the brand's smile ambassador lives on in McDonald's history.
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