What does an Advertising Manager do? You advertising managers have quick and creative jobs! They are responsible for planning and directing advertising campaigns for companies – their main objective is to promote interest in a product or service.
Working closely with art directors, sales agents and finance staff, the art managers advertising develops and brings these campaigns to life, often acting as intermediaries between agencies and customers.
An advertising manager typically does the following:
An advertising manager creates interest among potential buyers of a product or service from a department, the entire organization, or on a project (account) basis.
They work in advertising agencies that organize advertising campaigns for clients, in media companies that sell advertising space or time, and in organizations that advertise heavily. They collaborate with the sales team and others to generate ideas for an advertising campaign and oversee the team that develops the advertising. They also meet with the finance department to prepare a budget and cost estimates for the advertising campaign.
Often, an advertising manager acts as a liaison between the client that requires the advertising and an advertising or promotion agency that develops and places the ads. In larger organizations with an extensive advertising department, different advertising managers may oversee the internal accounts and creative and media services departments.
Other articles:
An advertising manager typically works in an office. Advertising jobs are often stressful, especially around deadlines. They may travel to meet with clients or media representatives.
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