Last Friday, the 18th, the Central Bank (BC) approved the change in Visa's payment method rules. With this change, the company presents to customers a new implementation in payment programs for other companies through the WhatsappPay (facebook pay), a fountain what will allow that users can make purchases directly in the app in messages just using the Visa card.
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The WhatsApp feature was launched in March of this year and has been working flawlessly ever since. The approval that was recently secured by Visa refers to the version between people and companies. Because of this change, it will be possible to make purchases throughout the national territory using the credit, debit or prepaid card.
The Central Bank emphasized in a note that this “truth signal” is only the first step among those necessary for the release of the Facebook Pay program, if you want to carry out any purchase.
“Highlightssure that Theauthorization granted is just oneofphasesneededàreleasefrom the program facebook pay at thecaseof thearrangements of purchase, which remains on hold until other applicable regulatory requirements, especially those onesrelatedTheaspectscompetitive and non-discriminatory in accreditation, have your greeting provenbyinstitutions involved in its implementation”, informed the municipality.
Visa, on the other hand, states that it has been working with the issuers and acquirers participating in the tests that are being carried out in the payments services between people and businesses (P2M) in WhatsApp: “You tests will confirm the efficiency It is The security from thesolution that prioritizes Theexperience of the user and the commercial establishment”.
At this very moment, when the customer goes to make a purchase with a company through the messaging application, he will have the option of choose the desired product, add it to your cart and send it to the store, which will finalize the purchase process in its own time platform.
The main objective is for the company to be able to complete this entire transaction directly via WhatsApp.
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