With each passing day online shopping is gaining more momentum. The habit of going to physical stores to purchase a product is increasingly uncommon. With the high number of influencers in the market and, consequently, providing promotional codes, the trend is that more and more people prefer to shop over the internet.
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Check out the increase in online shopping now:
According to research by Pew Research, nowadays smartphones are champions for online shopping. Us U.S, for example, 76% of people under 50 years of age reported that they shop on their cell phones.
It was noticed that there were no significant differences in relation to gender with regard to the use of smartphones. However, when it comes to computers, the presence of 72% of men, against 66% of women, was noted.
Still in the United States, about 32% of Americans shop online weekly. People between 30 and 40 years old stand out who, statically speaking, use smartphones to make their purchases.
However, there are many who prefer the traditional way of going to physical stores. According to surveys from the same source, around 57% of adults said they would choose to shop in physical stores, while 37% prefer to shop online.
Impact of digital influencers for e-commerce
In addition, influencers have a great influence on this choice of internet purchases. About 40% of people follow an influential person in the media. Speaking of gender, women under 50 are 60% more likely to follow content creators versus 47% of men.
Having said that, it is clear that influencers carry a great potential for opinion in people's purchasing decisions. Research shows that 30% of social network users confessed to purchasing a product after seeing a content creator talk about it.
