Apple, a company known for its high quality technological products, announced that in two years it will launch a more accessible version of the Vision Pro.
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That gadget it is considered one of the most advanced on the market, but its high price has been an obstacle for many consumers.
According to the company, the production and research required for the development of the Vision Pro justify its value, but Apple is committed to making this technology more accessible to the great public. The new version will have features similar to the current model, but at a more affordable price.
The Vision Pro is like a personal computer with an exclusive design for a single person, which promises to offer a Completely immersive and highly competent experience for those who seek the best performance in their activities daily.
However, the novelty comes with a high price: US$ 3,500 (about R$ 17,000 when converting). According to information disclosed by journalist Mark Gurman, from Bloomberg, the high price of the Vision Pro has already been discussed internally at Apple.
Reportedly, it was even suggested that the product could be released a few months after Worldwide Developers Conference (WWDC) in order to allow the public as well as the developers to better understand the product before knowing the price.
Despite the value, Apple points out that the Vision Pro is accompanied by a window that allows visual contact with the outside world, completely preventing the isolation of users behind the gadget.
The company also points out that the Vision Pro was developed thinking about offering the best possible experience for those looking for a computer immersive and competent staff.
According to analysts, the presentation of two small 4K microLED screens, as well as the two chips from Apple itself and a set of sensors, makes the Vision Pro have a profit margin minimum. Mark Gurman believes that the US$ 3,500 charged for the Vision Pro only covers the cost of manufacturing the product.
However, there is hope for those who want to purchase the product. Gurman suggests some changes that could lower its price, such as removing the “Pro” name.
This strategy has already been implemented in variants of the iPhone, Mac and iPad aimed at the most popular audiences. comprehensive, allowing a wider audience to enjoy the Apple experience without compromising their finance.