Franchises showed a considerably high percentage last year. In fact, the higher percentage marks the emergence of the sector back in the competitive Brazilian market compared to the year 2021, when many companies were still trying to overcome the damage caused by pandemic. There is an apparent improvement in several sectors in Brazil, including deductibles.
According to data, franchises grew 14.3% in 2022, earning more than R$ 200 billion. The percentage was considered higher than the year 2019, when Brazil still did not present pandemic risks in the economy. There were 7.8% of new franchises totaling the units, reaching a quantity superior to 184 thousand.
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The ranking is marked by Fast food, chocolate, perfumes and eyeglasses. Firstly, the Cocoa Show led in growth with 3,763 points, showing 33.1% growth last year. Economic recoveries are happening in this resumption for the new post-pandemic real and this has been the moment when new investors feel comfortable to act. One of the biggest demonstrations is happening in the franchising industry.
The top ten places do not have other fast foods and do not have a clothing store. Burger King, a competitor to McDonald's, appears in eleventh place. Clothing stores only begin to appear from position 26, with the Hering Store. For the ranking, there are numerous interpretations.
Many of these stores operated virtually and it seems that many Brazilians were comfortable with virtual shopping, which does not mean that they were directly harmed. The growth of new franchises points to greater investor confidence in the market.
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