A Easter this year should be good for Brazilian retail. This is because the expectation is for an increase of 2.8% compared to the same period of 2022, already discounted for inflation. However, the result will be 2.7% below that recorded in 2019, which reached BRL 2.56 billion. The estimate is from the National Confederation of Trade in Goods, Services and Tourism (CNC).
One of the most relevant commemorative dates in the retail calendar, ranking sixth in terms of revenue, behind Christmas, Mother's Day, Valentine's Day, Father's Day and Black Friday, Easter stands out in terms of consumption.
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CNC economist, Fabio Bentes, told Agência Brasil, last Wednesday (29), that this commemorative date should fall short of the 2019 sales level for two reasons.
The first reason is the behavior of prices, with high inflation. “Food prices have risen sharply and specific Easter items should see an 8% increase. If this readjustment is confirmed, it will be the biggest increase since 2016”, he informed. That year, the prices of the basket of Easter products increased by 10.3%.
The second reason for the sector's revenue to be lower than that of 2019 is that Easter is not a commemorative date with as great appeal as Christmas, Mother's Day and Black Friday, said Bentes.
High sales are expected in the following states: Santa Catarina (7.9%), Ceará (7%) and Espírito Santo (6.8%). The largest sales volumes should be concentrated in: São Paulo (R$ 977.02 million), Minas Gerais (R$ 273.11 million) and Rio de Janeiro (R$ 243.99 million); together, they will account for 60% of the financial volume generated for that date.
During the Easter period, many commercial establishments, such as supermarkets, chocolate shops, bakeries, among others, increase their stock of products and launch promotions and discounts to attract customers.
Some of the most popular products during Easter are chocolate eggs, bonbons, themed chocolate bars and chocolate bunnies. In addition, many people buy gifts for family and friends, such as baskets of chocolates, flowers and cards.
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