Apparently, Google wants short videos from social networks to appear in its searches. The company is in contact with ByteDance, responsible for TikTok, in addition to talking to Facebook.
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According to Google, the goal is to establish a partnership so that short videos appear in searches. This is because the format is the current trend for both Instagram and TikTok. By the way, the latter has always had short videos as its strong point.
“We help websites make their content discoverable and benefit from their location on Google. And they can choose how or if their content appears in search,” a Google representative said. The interview was provided to The Information website.
It is worth remembering that Google currently shows the videos present on Youtube that are related to the search. Therefore, since 2020 Google has been trying to partner with the aforementioned social networks.
Adam Mosseri, head of Instagram, has already said that the platform is no longer a photo-sharing network. The statement was made by his official Twitter profile recently. Mosseri stated that the social network will be aimed at entertainment and video content.
The changes are due to the success of other networks such as TikTok and the already quite traditional YouTube. “Let's be honest, there's a lot of competition right now,” he said. “TikTok is huge, YouTube is even bigger, and there are many others standing out as well,” said the executive.
Speaking of him, the head of the app commented on new functions. These include topic recommendations and greater immersion of “full screen” videos. Users will be able to experience the new features “over the next few months,” he said.
In Mosseri's words, Instagram "is no longer a photo-sharing app". He continues, "the number one reason people say they use Instagram for research is to entertain themselves."
It is important to highlight that the implementation of the Reels tool already announced the company's new policy. The sharing of short videos, with a focus on entertainment, came to stand up to TikTok.
