The industry of fashion is attentive to new practices of conscious consumption. The result of this is the announcement of an innovative partnership between C&A and the thrift store DaZ, located in the city of São Paulo (SP).
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With the aim of circulating the clothes kept in the closets, the idea proposed by the two companies is to exchange of used parts for credits to be used in the purchase of the composition of a new look in the stores of HERE.
The parts exchanged by the public can be of any brand and of any type. To earn credit, all you have to do is deliver the clothes to the DaZ thrift store, located at Shopping Metrô Tatuapé, in São Paulo.
Once in the store, customers can find other second-hand pieces in good condition at the kiosk at the thrift store founded by the sisters Gabriella and Julia Wolff.
The process for obtaining credit is simple. It is enough that the clothes presented are clean and preserved, without holes, holes or stains. Thus, the piece will undergo an evaluation to price the product, and the stipulated credit must be 40% of the value of the piece.
The initiative began on July 25th and will last for 30 days, with the possibility of renewal for a longer period. Public support is what will determine the continuity of the project.
In addition to clothing, the initiative also accepts shoes, bags, accessories and beauty products, such as makeup and perfume. However, it must be in good condition and within the expiry date.
As the idea of the partnership is to encourage conscious consumption by the Brazilian public, the clothes received by the DaZ thrift store will be sold in stores and on the company's website.