Afterin decades as leader in beverage powder, gift mainly us lunches It is dinnersBrazilians, mondelez spear the tang para Mix with Milk. the new product now can be part of coffee people's morning.With this release, The companynorth-American of the sector in foods he wants - in the long term - purchase10% from the market of mixers milk, what spendannually R$ 3 billion in Brazil.
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Currently, Mondelez has 50% of participationin the marketin drinks in dust. Just withTang has 43%. The company is one of five main beverage brands from the country.the other two from the company are Clight and Fresh.They changed The formula from Tang to to supply100% from the dose daily of Vitamin C and D, plus in zinc.
"Aidea is that the tang be less and less onerefreshment and each one more ally from thebrazilian nutrition.
Tang To Mix with Milk is available in twoflavors: strawberry It is litter. the versions “mthe hand and bpineapple” are more focused on the preparation of vitamins.AmixergothickenO milk.Packagein125g makes a lot.Theywill be in shelves many different oftraditionaltangs for to facilitateunderstandingof theconsumers.
Abiggerbrandof the world has a production on the premisesfrom Curitiba (PR). O centerInternational in development of drinks in dust from mondelez It was also established.To the sales mustto startin They are Paulthrough the channels in retail and will be distributedinsmalllots for others units.Second the executive, there is potential for this to be a product global from the company.
To the expectationsforfor saleindrinksthey aretall:“For2023,Theperspectiveépositive.To thedrinks powder are affordable options.Acategorywins more strengthat thedayevery day,” said Garcia.
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