A fordis one of the oldest and most well-known car manufacturers in the world. Founded in 1903 by Henry Ford, the company is known for having revolutionized the automotive industry. by mass producing the Model T, making the car affordable for the middle class North-American.
Throughout its history, Ford has released several iconic models such as the Mustang, Thunderbird, F-150, Focus and Taurus. The company also pioneered several technologies such as the V8 engine, the airbag, the seat belt, the SYNC navigation system and the electric car.
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Last Tuesday (14th), pre-sales of the Ford F-150 pickup to customers of the brand began, for other consumers, the pre-sale took place on the 16th, with delivery of the first units from May. The new large pickup model is one of ten launches scheduled by Ford in Brazil in 2023 and in less than 2 hours the batch had already sold out.
“We knew that the F-150 is a highly desired product by Brazilian consumers and this has been proven for the pre-sales success", says Marcel Bueno, Ford South America Marketing director, in a note disclosed.
And he concludes: “this volume represents 10% of the total number of large pickups registered in the year 2022, which is proof of the strength of the product and confidence in the brand.”
A F-150 2023 will have two versions. The first is the lariat. The model will be sold for R$470 thousand; already the platinum will be sold for R$490 thousand. Both models have:
In addition, the cabin features a 12-inch 100% digital panel, panoramic sunroof, B&O premium sound and electric adjustment with memory for the seats, steering wheel and pedals. It is worth noting that its transmission is a ten-speed automatic, with the option of manual shifts and management to increase the vehicle's performance and efficiency, according to the automaker.
The main elements of the new model are the same as a Mustang, with a calibration adapted for pickup trucks, and give the F-150 the performance of a sports car, with acceleration from 0 to 100 km/h in 7.1 seconds, without giving up the consumption.
In addition, with the aid of the active aerodynamic grille and the auto start-stop system, it does 6.3 km/l in the city and 8.6 km/l on the road, which allows for a autonomy of more than 1,000 km with the extended 136 liter tank.
The F-150 Lariat is available in several colors. Are they:
The Platinum version also has two more options:
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