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Brahma Chopp Franchise: How and how much does it cost to open a store?

Brazilians don't need a party or commemorative date to drink beer, which is why the business is one of the most profitable in Brazil. Especially if it involves some of the most well-known and respected brewery names, such as Brahma. Therefore, we separate here some relevant information about how to open a Chopp Brahma franchise, with details on investment and return values.

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What is Brahma Chopp?

This type of business in sales of alcoholic beverages consists of a franchise, an establishment where branded products are sold. Thus, Brahma Chopp is a kiosk, usually found in shopping malls and other shopping centers, with the aim of selling the brand's beers.

In addition, it is possible to choose among the available kiosk models, which varies the investment price and also the size of the store. For example, the 9m² kiosk involves an investment of BRL 120,000, in addition to 12% royalties on sales and 5% on advertising.

In the case of the franchise for the street or inside establishments, such as those common in malls, they have an investment of R$ 380 thousand, in addition to 12% in royalties and another 5% on advertising. In this case, the investment value in both kiosk models includes the installation of equipment and assembly of the kiosk. After all, there is a standard on how to open a Brahma store franchise.

Return and pricing policy

Brazil is one of the countries that sell the most beer in the world, so Ambev guarantees that the profit on the resale of Brahma products is certain. Thus, in the case of the 9m² kiosk, monthly revenue averages BRL 40,000, while the return on investment should come back in 24 to 36 months. In the case of the franchise for street or establishments, the monthly billing can reach R$ 80 thousand, with a return of 30 to 36 months.

As for prices, they tend to be consistent with the local reality in which the trader is established. This is because Ambev itself is responsible for a price survey in the determined area to set prices for that unit.

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