For the first time, Jeff Bezos turned his eyes to Brazilian companies. This year, Starbank, a fintech that provides technology for the financial market, received an investment of approximately US$ 45 million.
This amount promises many improvements and highlights the look of foreign investors for Brazilian companies. With this, the company plans to open a new business unit for the sale of infrastructure and other fintechs to the financial market. Do you want to know more about her? Follow the text.
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Starbank was born digitally and for digital. They thought exactly about the way in which companies were digitalizing, especially with the pandemic, and they needed solutions that brought technology and business together.
What differentiates it from other larger banks is that, in its position as a startup, it is able to serve customers in a personalized way for each profile. Thus, Starbank already serves companies such as Magazine Luiza, Kovi and Loft.
Thus, Bezos' investment represents a new stage for fintech and a new look from the foreign market to Brazilian companies. That's because StarBank's initiative speaks exactly to all internal and external markets, as it thinks about how to contribute for the digital market and for the large companies that are growing from it, thus inviting other companies to invest in the country.
Those who think that Jeff Bezos' investment was the first are wrong. In December last year, the bank received an investment of around US$ 13 million led by Lachy Groom and featuring the founders of Coinbase, Dropbox, Flexport, Figma, Rappi, dLocal, Wildlife and Slack.
This year, it caught the eyes of the owner of Amazon, who invested US$ 45 million, allowing the company to advance considerably this year. According to Bezos, having this company as a partner is a way to include unicorns and traditional names in digital transformations.
With that, according to Starbank's CEO, Rafael Stark, they intend to recreate several ideas from scratch, innovating in the platform's banking operations model.
