Apple is moving forward with the development of new artificial intelligence (AI) technology with a view to incorporating it into its future products and services.
According to information from journalist Mark Gurman, known for his accurate sources on Apple, the company has been working, since last year, in a small division dedicated to creating its own framework called Ajax.
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This framework will be used as a basis for the development of chatbots and other AI tools that Apple plans to integrate into its devices and platforms.
To further boost this project, Apple opened several job openings, seeking to hire specialists in the area. The work includes the creation of a functional prototype with chat interface features, text summary and simple content generation, internally known, temporarily, as “Apple GPT”.
These efforts reflect Apple's commitment to advancing Artificial Intelligence and exploring new possibilities for its products and services.
Apple is facing a dilemma over how to make its new generative AI technology publicly available. While the company is developing its own chatbot with the Ajax framework, competition in the market is already fierce, with services such as ChatGPT and Google Bard offering similar functionality.
Although Apple has opened vacancies for specialists in the subject and already has a prototype called internally of “Apple GPT”, there is still no final decision on the launch strategy of this innovation. Executives need to find an approach that appeals to users and stands out in the competitive landscape.
Apple is considering incorporating AI capabilities into existing platforms such as Siri, Maps and Safari. In a recent interview, CEO Tim Cook revealed that he has even used and approved ChatGPT, although it is restricted to Apple employees.
The market strategy to be adopted is still under discussion, as the company seeks the best way to implement this new technology to provide an improved experience for users.
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