Did you know that there is an estimate that around 280 billion emails are sent worldwide every day? However, approximately 79% of them are not even opened. With that in mind, check it out now 5 tips on how to ensure emails are read.
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1. Send the email on Tuesday morning
A study has already been done based on 300 million messages, and from there it was possible to extract this tip. According to the survey, you must send your emails on Tuesday morning, more precisely at 10am.
What's the explanation for that? People usually use Monday to find out about things, but it's only on Tuesday that they become more productive and start dedicating themselves to individual activities.
2. Create short, personalized and direct subjects
If you customize the subject of your email, the chances that the recipient will read it increase by around 17%. Also, short topics are better, as most people open their inbox on their cell phone. Therefore, the most recommended word limit for the title is between six and ten.
3. Write objectively and briefly
It is not uncommon for emails to be read superficially, with just a quick glance over the message in search of the main point, instead of paying attention to more subtle details. Therefore, write briefly and objectively to ensure that the recipient will read your email.
4. Use emoji sparingly
There is no ban on using emojis. However, a study found that a smiley face in a professional email can make you appear less competent. Also, using emojis can make your message more informal.
5. Beware of cultural differences
Just as other subjects may vary in terms of approach depending on the location, with emails it is no different. In Germany, for example, people tend to write more formally and directly.
Meanwhile, in South America, it is common for even work emails to have personal topics before focusing on the professional subject. Therefore, pay attention and adapt to the way of treatment in the region where you are going to send your messages so as not to be misunderstood.