According to information disclosed by the Reuters news agency, the Ingka Group, which controls the chain of IKEA stores, is preparing a contribution of US$ 2.2 billion dollars that will be invested in the opening of new stores in the United States United.
The information shows that new IKEA stores will be opened in the land of Uncle Sam to expand the brand's presence in the country and compete head-on with other retailers such as Walmart and Wayfair.
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If everything goes according to the company's intentions, 17 new stores will be opened that will be well spread throughout the North American territory. Of these, there will be 8 larger stores and 9 “order points”, smaller stores that only work with orders.
When the expansion drive is complete, the United States will become IKEA's second-largest market, second only to Germany.
“We see opportunities in every US state. However, in the south in particular, we see a huge demand that we have not yet been able to respond to,” said Tolga Öncü, an Ingka Group agent who heads the IKEA division at the conglomerate.
The executive also informed that not all the points where the new stores will be located have been defined. However, it is certain that new stores will open in downtown San Francisco and in the city of Arlington, in the state of Virginia.
The room for investment seen by IKEA stems from the divestment of many competing retailers, such as the aforementioned Walmart and Wayfair, which have been closing stores and laying off employees.
With the new round of expansions, the European company will open 2,000 new jobs in North America. In a part of his speech, Tolga Öncü also mentioned these facts.
“There are places available now [for investment] that were not available before, there are opportunities to accelerate investments in land acquisition and existing sites to bring IKEA closer to many people,” he said.
IKEA currently has 51 stores and two reorder points across the United States. In 2022, the company earned around US$ 6.03 billion in the country, according to its annual balance sheet.
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