More and more companies are committing themselves to ecological goals for the development of a better world. In view of this, Coca-Cola announced that it should soon issue a new bottle model that will contribute to better recyclable collection and better waste control. In this case, the commitment involves the integration of a very simple measure, which is the new coke cap not removable. In this way, the company believes that it will contribute to the lowest level of plastic in the oceans.
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Although there is a great job of collecting plastic from soda bottles, there is still a lot of difficulty in collecting the caps. After all, they are easily removable and, due to their size, are easily lost. As a consequence, much of this content will end up at the bottom of the oceans and disrupt marine life.
On the other hand, with a removable cover model, it will be much easier to control where this waste is. It will even be possible to carry out complete recycling of the bottle, with the lid already included. So, although this is a relatively simple measure, the impacts can be very positive and complete. Together with measures to collect plastic material from the oceans, it may be that the volume present in the seas decreases a lot.
The novelty is part of the “World without waste” program, which brings together a series of goals aimed at reducing the emission of plastic waste. For example, Coca-Cola also intends to incorporate changes that make all its labels and packaging recyclable by 2025. In addition, the company is also expected to transform all of its cans and bottles into biodegradable materials by 2030.
As for the use of caps attached to the bottle, Coca-Cola should implement the novelty by early 2024. Still, much is warned about the amount of plastic that companies like Coca-Cola produce, and which are extremely harmful for the development of biodiversity. After all, waste is some of the main responsible for the death of several marine animals every day.
