the brand apple has always been famous for offering differentiated technologies, but this has not always been a positive thing. Thus, a great example of this is its exclusivity of inputs, since only the brand's chargers supply energy for the devices, which are sold separately and at a high price. However, the brand gave in to European law and complied with the standardization of common loading.
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To bring this news, Greg Joswiak, current senior vice president of marketing for the company, disclosed the information through an interview given to The Wall Street Journal. At this time, he also stated that the entire process will be updated so that in 2023 this will be made available to comparators.
The European Union's decision
In early October, the European Union (EU) signed the law that imposes standard charging for cell phones and tablets. With this, all companies that supply these devices will be required to adopt the USB-C standard with a deadline of 2024.
Through this, the European Union justified its responsibility towards the environment. In this way, the individual will not need to buy a new charger with the exchange or acquisition of a device, since all will be standardized. In addition, disposal of these products will be minimized, according to lawmakers.
Apple Discontent
Despite the cause, Apple did not agree with the act, claiming that this will bring more cost to consumers. In addition, the great brand said that the law will limit innovation, a factor that they value a lot. However, this was not enough to convince the authorities.
Furthermore, such law will have no relevance, according to available information. This is speculated, since, in the future, Apple devices will probably eliminate all inputs and their charging will be by induction.