The co-founder of Netflix, Mitch Lowe, created a proposal to bring more people to movie theaters. His idea was to allow moviegoers to watch movies as many times as they want with a single price.
Lowe then went on to manage the start-up MoviePass in the United States. When the company was founded, the monthly subscription fee was $30. But, the plans are to lower it to US$ 9.95 (R$ 32.00).
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Once subscribed, customers will then be able to watch movies in one session per day at any cinema that accepts a debit card. MoviePass will then cover the full ticket price minus 3D or Imax theaters.
MoviePass would lose a lot of money covering most of the value in tickets. With that in mind, the company started raising funds and sold a majority stake to a small data company called Helios and Matherson Analytics.
Data firm Helios and Matherson Analytics says one of the goals of buying the stake MoviePass's main goal is to gather a customer base to collect data on customer behavior. viewers.
Thus, it would be a better way to target advertisements or other marketing strategies to subscribers.
It is very likely that cinema operators will approve the proposal. Mainly because it is an initiative that allows to increase ticket sales.
The largest theater operators lost an estimated $1.3 billion in market value. According to the Motion Picture Association of America, ticket sales in the United States and Canada decreased slightly. The box office rose only 2%, due to more expensive tickets.
According to the website Box Office Mojo, the cost of tickets in the United States has doubled in recent decades. This year, the average price is US$8.89 and may vary according to some cities.
Start-up MoviePass emerged in the year 2011. Its profit base was to cover the value of people who constantly went to the movies paying the $30 subscription and to profit from those who paid monthly but didn't always go to see movies.
The company did not disclose the number of users, but Lowe says the database model is still a long way off. Lowe's strategy is to solve problems related to declining movie ticket sales.
