Food brands often bet on launches of unusual and sometimes eccentric flavors, with the aim of making their creations go viral on social media. This strategy seeks to generate a temporary boost in sales and gain positive coverage in the media.
There are celebrations for Easter, Christmas, Father's Day and many other dates that attract consumers' attention. With a creative and unusual approach, companies seek to provide consumers with unexpected experiences and moments of happiness in everyday life.
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As part of the celebration of National Mustard Day in the US, which will take place on the 5th, the candy brand has established a special collaboration with French’s. This resulted in the release of their first Skittles with mustard flavor.
Can you believe this news?! Learn more below!
The partnership resulted in a unique and innovative experience, bringing a “spicy taste of mustard” that combines with the “iconic chewy texture” characteristic of Skittles, all wrapped in an attractive color Yellow.
If you are curious to try the new flavorof mustard, don't expect to find it on the store shelves, next to the mustard or candy aisle.
The brand chose to launch this unusual creation in an exclusive and bold way, providing a unique experience to consumers brave enough to try it.
(Image: McCormick)
For a chance to savor the special treat, those interested can head over to French's “Mustard Mobile,” which will be available in three US cities. The truck will be in Atlanta on July 31st, in Washington on August 2nd and in New York on August 5th.
Ro Cheng, director of marketing for Mars, the company responsible for the treats, shared in a statement that the brand Skittles is always looking to inspire moments of joy and offer innovative ways for fans to experience the brand.
The bet on bold flavors, such as the mustard delicacy, is a way to surprise and delight the public, connecting with consumers in an emotional and memorable way. What about? Only the reaction of the public can tell!
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