So, do you know what a Public Relations does? Have you heard about the course? Well, if you're one of those communication fanatics, you may already be familiar with the area.
The professional trained in Public Relations is responsible for building, promoting and preserving the good image of various institutions, whether public or private.
The target of this professional refers to internal and external audiences that, directly or indirectly, are linked to these institutions. In order to establish efficient communication with these groups of people, it elaborates several strategies, builds programs and defines specific tools for each proposed objective.
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The Public Relations course, in most institutions, is offered as a degree qualification in Social Communication. Its modality is Bachelor and its average duration is four years.
Some disciplines that make up the course's curriculum are: public opinion polls, communication, event organization, media studies, communication policy, public communication and community planning communication.
In addition to these, the course also covers other subjects that help to understand the process of functioning of the organization as a whole, which refer to the sectors of economy, administration and marketing.
As the curriculum of the professional is very broad, there is a range of opportunities in the job market. Currently, the main contractors are private companies, which are increasingly committed to investing in building better relationships with their stakeholders.
Check the average salary according to the Catho Guia de Professions:
| Maximum | BRL 5,300.00 |
| Average | BRL 2,253.62 |
| Minimum | BRL 1,000.00 |
Source: Catho Profession Guide