A amazon is an American company that is on the list of the most valuable companies in the world, as a major online retailer. Its main products are books, electronics, toys, clothing and accessories. In addition, it offers services such as storage, streaming and virtual assistant Alexa.
Faced with this business diversification, Amazon adopts excellent market strategies that place it at a high level, creating difficulties for its competitors.
see more
Beneficiaries with the end of NIS 7 receive Bolsa Família this…
FGTS profit has already been decided and will be distributed to workers…
In addition, the company has been gaining space and prominence in Brazil. To help insert and consolidate itself in the Brazilian market, it is adopting strategic measures to win over consumers.
Recently, Amazon released thousands of e-books for consumers to access and purchase for free. The items available are among classic books, such as the sertões, and master's dissertations or academic doctoral theses, published under the seal Scielo Books.
The topics covered by the academic materials are wide ranging, such as works on philosophy, sociology, psychology, racism, gender and sexuality. To access all available titles, access the amazon website in the Scielo category. Reading the e-books can be done through the application or through the Kindle e-book reader.
This opportunity for readers is part of the company's strategic plan to consolidate itself in the Brazilian scenario. With its entry into the market, Amazon has already managed to interfere in most book sales in the country.
See too: Top 20 apps to read books online