The Japanese entertainment market is one of the most relevant in the world, from which several remarkable games and animations originate, which give rise to equally famous toys all over the world.
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Following the same line, an exhibition in São Paulo, set up near Avenida Paulista, shows several Japanese toys that are widely used by Brazilian children.
Below you will find more details about the exhibition. All the information brought by us was taken directly from the official website of the exhibition.
The exhibition 'Dōshin: the charms of Japanese toys' has been on display since June 27th and will last until November 12th.
It takes place on the second floor of Japan House São Paulo and aims to explore the culture and the characteristics of the Asian country. Interested parties can make an appointment online in advance, which is optional. Admission is free!
As for the hours, they work like this:
The exhibition features a selection of 126 objects and involves toys over 50 years old that are still popular, as well as games and characters originating in Japan and a timeline that tells the toy's history from the post-war period of country.
“In this exhibition, visitors have the opportunity to observe how toys from Japan reflect the historical context and Japanese way of life, thus discovering the differences and similarities between Japanese and Brazilian toys, in addition to experiencing some aspects of the Japanese country introduced in the way of playing", says a statement on the website of the exhibition.
Finally, the exhibition also features recent trends in the Japanese market, such as puzzles and games analogues that gained greater popularity due to the pandemic period.
The exhibition is supported by the magazine 'ToyJournal', published by the Toy and Doll Cooperative Association of Tokyo. The show is curated by Natasha Barzaghi Geenen, who is cultural director of Japan House.