In 2022, Itaú launched Itaú Cultural Play, a streaming platform with more than 500 Brazilian productions. It is possible to watch movies, series, short films and documentaries for free on the service. Users also check out new releases every 15 days and the app is available for iOS (iPhone) and Android.
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The works available on Itaú Cultural Play are from various regions of Brazil. The categories include several curatorships, such as “Todos os Gêneros”, which features diverse productions, including LGBTQIA+.
Itaú Cultural is a bank initiative to encourage the production of artistic content, research in the area and the intellectual democratization of national productions. There are physical spaces in São Paulo, Rio de Janeiro and Brasília. However, during pandemic, digital actions stood out and, last year, the Itaú Cultural Play platform was launched.
According to the institution, the main objective is to raise public for Brazilian audiovisual productions. Those responsible for the bank have already stated that the proposal is to represent the diversity and plurality of local productions, in all states.
One of the highlights of Itaú Cultural Play is that access to the catalog of more than 500 works is completely free. All contents are national and there are several classics in the catalogue. As an example are “God and the Devil in the Land of the Sun”, “The Boy and the World”, “The Hour of the Star” and more.
Categories include animations, classics, series, festival themes, documentaries, etc. There is a full menu for those who like movie theaterand Brazilian art.
To access the list of productions, simply register on the platform via the websitewww.itauculturalplay.com.br or through the app which is available on Android and iOS.
Afterwards, just create an account, accept the privacy terms and enjoy the content that interests you.
