A Netflix is, without a doubt, one of the biggest streaming platforms in the entire world. It arrived in Brazil in 2011, but reached the record number of subscribers still during the Covid-19 pandemic, until 2022. This made the company dominate the market in its segment without fearing the competition that was growing by leaps and bounds in its direction.
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However, Netflix prices have increased and catalog options have been reduced. The market presented new streaming options and many subscribers decided to abandon the initial platform. Prime Video, Disney +, HBO Max and other services have presented themselves as great options for subscribers.
Faced with these factors, Netflix revealed that the number of subscribers has dropped dramatically in recent times. This situation apparently forced the company to take some steps to keep earnings high. One of the actions was to add a new type of cheaper subscription, which is not available in all countries.
The difference of this modality is that it displays advertisements to subscribers. Which is why, criticism began to sprout in large numbers on social networks. Each view takes between 15 and 30 seconds and can total 4 minutes in an hour.
In other words, it would be a cumbersome tool to force subscription without showing ads.
The platform's economic plan is available in countries such as Brazil, Germany, Mexico, United States, Australia, Spain, Canada, Japan, United Kingdom, France, Italy and South Korea.
In Brazil, the price of Netflix's economic subscription is R$ 18.90, that is, not cheap compared to the competition. Including, the value is little distant from the other monthly fees that the plans offer, without the need to watch ads.
Also, users cannot download movies and series to watch later. The maximum quality allowed is also limited to 720p. Even so, 5 million new subscribers went to Netflix because of this news.
