Paulo Aragão, who is the co-founder of Criptofácil, and Rafael Steinfeld, who is a businessman and lawyer in the crypto industry, created a beer to combine the real world with the metaverse. The 473 ml cans will have a holographic label with a theme, edition number and brand identification. can, plus exclusive and limited labels, with NFTs to be exchanged or traded worldwide online.
Paulo Aragão says that “the beer was born with the purpose of honoring the creation of the evolution of the global financial system provided by cryptocurrencies, in particular, by bitcoin”. And Rafael Steinfeld adds: “Although we are enthusiasts of cryptoeconomics and the metaverse, we also honor the physical world. So, nothing better than having a beer with friends and still having experiences with NFT and metaverse”
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The launch of the beer is scheduled for the end of April, and according to its creators it will be called CriptoBeer and will be an IPA beer.
But CriptoBeer isn't the first beer paired with NFTs. Groose Island, which belongs to Ambev, launched the Bourbon County Stout with non-fungible tokens, and was even named the best beer in the world at World Beer Cup.
In Brazil, only 100 units of beer with NFT were made available, worth R$ 180, and those who managed to guarantee theirs received an NFT from the label.
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