O Apple Pay is a payment system by approximation and digital wallet developed by Apple Inc. that enables users to make payments using Apple devices. The company announced last Monday, 6, a new payment option on Apple Pay during the WWDC, the main event of the American company aimed at developers. According to the company, the new model iphone iOS 16 will already allow consumers to pay their purchases in up to four interest-free installments directly through the app.
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The newest Apple Pay Later will have features inspired by PayPal and Amazon websites. Maturities can be paid within 15 days and have a maximum term for settlement of up to 6 weeks. The interest on the installments is converted to Apple, but the company believes that it will motivate many users to spend more on the app's services and products.
One of the benefits that we will be able to observe right away will be that users will be able to make their purchases in retail stores without necessarily having an installment machine. The consumer will be able to pay directly through the app, regardless of whether the merchant is large or not.
It is not yet clear what this new feature will mean for the American company, since the arrival of Apple intensifies the dispute over the installment plan. A study carried out by the Canadian consultancy Precedence Research points out that the “Buy Now Pay Later” market moves US$ 125 billion in 2021 alone. The expectation is that, by 2030, this data will increase approximately 43% +, thus moving around US$ 3.2 trillion in the world.
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