Launched on March 9, 1959, the Barbie it is part of several generations, bringing the possibility for women to have various professions and possibilities.
So, obviously, when his film premiered, he moved several families to wear pink and go watch the work. But did he manage to get one? big profit? Check it out below!
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‘Barbie’ is the feature film starring lead actress Margot Robbie and co-starring the likes of Ryan Gosling, Simu Liu, America Ferrera and Will Ferrell and produced by Greta Gerwig.
With such a cast, the work managed to reach US$ 775 million around the world in just two weekends after its premiere. We witnessed the launch on July 20th in Brazilian soils.
The exhibition totaled US$ 352 million in the US, and US$ 423 million in the rest of the planet. In Brazil, going to the cinema to see Barbie has become a fever.
The plot earned around 84 million reais in the first four days of release, according to the Brazilian Association of Cinematographic Exhibitors Multiplex Operators (Abraplex).
(Image: Shutterstock/Reproduction)
With these results, 'Barbie' asserted itself as one of the highest grossing of 2023, alongside 'Super Mario Bros. — The Movie' and 'Guardians of the Galaxy Vol. 3’. The last two had smaller openings than 'Barbie' and also had lower revenues per cinema in exhibition in the first days.
The seventh art influenced and influences the cultural movement, social coexistence and the construction of sociocultural concepts and contracts. So, it's not just watching a movie, but also feeling like you belong to something.
That's what Warner Bros. stimulated and reflected in the world market and, currently, in the media. This provides a broader view and helps the world economy, regardless of the subject discussed.
we noticed companies in fact wearing pink and bringing it to their stores, entering the “hype” of the moment. And many of them managed to move a lot of money as a result of an extremely high quality media positioning.
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