O Privacy SandboxGoogle is a company initiative to understand privacy and security issues related to advertising and user tracking across networks.
Google reported on this proposal in 2019, stating its intent to balance digital ad needs with users' privacy.
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The main purpose of Privacy Sandbox is to gradually replace the tracking technologies of other platforms, such as cookies, in a user-friendly manner, but which still allows the delivery of relevant ads and customized.
The widespread use of cookies by third parties has been the subject of privacy concerns, a as they can be used to monitor users' internet activities without their consent.
Now that we understand the meaning of its creation, let's move on to updating the system, which will be gradually positioned on the market.
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The first step is to eliminate “third-party cookies” and even mechanisms used to track users' browsing behavior on websites. Such mechanisms are focused on checking people's topics of interest.
Thus, more than replacing third-party cookies, Privacy Sandbox aims to ensure that the sensitive data of Internet users are respected and protected while browsing the Web.
This measure is expected to be released to users by mid-October of this year 2023. However, this does not mean that cookies will be replaced instantly.
As Google claims, this tracking method is predicted to be extinct in 1% of users by early 2024.
for being a platform very recent, trial mode is optional to allow model advertisers to try Privacy Sandbox tools until the end of 2023. However, the goal is to end cookies by the third quarter of 2024.
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