Currently, one of the most coveted professions is that of a digital influencer. Not only because it is a market that generates billions annually, but also due to the social position that the profession has in the current context.
With this in mind, a public university in Ireland, the South East Technological University of Ireland, created a degree focused on this profession.
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O digital influencer course aims to find people who want to learn how to engage the public on social media using the internet.
It is now possible to find more information about the degree at LinkedIn, and the comments section is in full swing. Whether to state something positive or make a criticism, the publication is giving something to talk about.
According to the institution, the first class that will be able to graduate as digital influencers will have a maximum of 40 students. Furthermore, registrations open in November 2023, with the course scheduled to start in September 2024. The bachelor's degree lasts 4 years.
As for the study schedule, it is a variant of marketing or even advertising, but with a different focus and dynamics, mainly in personal image and social networks. Classes will feature:
Notions of video editing;
Notions of audio editing;
Business skills;
Critical cultural studies;
Creative writing.
(Image: disclosure)
According to Irene McCormick, a professor at the university, she knew there was room for this teaching today, all she had to do was transform the course into a bachelor's degree and ratify it. This is how the degree in digital influencer.
For those who wanted to become digital influencers, the courses were always marketing and other complementary courses.
However, with the increase in the number of influencers on the network, the university decided to create a separate degree, 100% focused on the necessary skills.
Even though the vast majority of comments on the post on LinkedIn are positive, it is also possible to find people who think just the opposite.
Those who praise it say it is a path in the right direction, while there are those who criticize it and say that it is an outrage for something like this to become a bachelor's degree in college.
Among the positive points highlighted by the university — the influencer market generates around US$21 billion per year, an exorbitant and promising value.
Finally, other people argue that teaching students to influence is not the right thing to do, but rather that interested parties should be educated to create “valuable content”.
