O Instagram is about to revolutionize how we share our stories on the platform, thanks to a new Stories tool for specific groups of followers.
The news was announced by Adam Mosseri, director of Instagram, on his personal channel on the social network and promises to bring an unprecedented level of control and privacy to users.
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The functionality, described as an improved variation of “Close Friends”, will allow users to create personalized groups of followers, deciding who will have access to each published story.
This means you'll be able to share your travel adventures with your fellow travelers, family photos with relatives, and relaxed moments with your friends in general, worry-free.
Adam Mosseri expressed excitement for the new tool, emphasizing how it will offer more control over the audience of your posts. “As someone who uses ‘Close Friends’ frequently, I’m really excited to be able to create additional lists for the people in my life,” Mosseri highlighted.
A print shared on Mosseri's channel demonstrates how the new feature can work in practice. In the image, the user has a list of “Close Friends”, a section for food lovers, another for cousins and even a specific group for travel colleagues.
(Image: Mosseri via Instagram/Reproduction)
This innovation solves an old problem on the social network: the visibility of Stories public. Sometimes sharing a story with all your followers isn't the best option, especially when it comes to content targeted at specific groups.
With this new tool, users will be able to create a more personalized sharing experience suited to different social circles.
For now, it is worth noting that this is an experimental feature, and Mosseri did not mention details about how exactly it has been tested nor did he offer a release date.
However, the promise of more control over who sees your Stories posts is already exciting news for many.
This is not the first time that Instagram has experimented with new Stories features. In 2022, the platform introduced the “Selected People” function, which replaced “Close Friends”.
However, the change was not well received by users, as the list was dynamic and constantly changing, which generated discomfort.
The new feature appears to be an evolution of this concept, maintaining the fixed list of “Close Friends” and allowing users to create additional, even more specific groups to share their stories.
As Instagram continues to improve its platform, the new tool promises a more personalized and controlled experience for all Stories lovers.
The way we share our stories is about to change, offering more privacy and a more meaningful connection with our followers.