The streaming giant, Netflix, is once again at the epicenter of controversy with the launch of his new miniseries, “Big Vape”, which premiered last Wednesday, October 11th. The production explores one of the most recent revolutions in the modern world: the invention and popularization of the electronic cigarette.
“Big Vape” takes a deep dive into the trajectory of the startup Juul, responsible for popularizing this innovative and controversial vaporization device.
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The brand not only innovated with its product, but also quickly conquered a global space, impacting society in a devastating way.
The journey of vaping, one of the most controversial mechanisms of the century, is revealed in Netflix's latest documentary. Originated in 2015 by the company Pax Labs, this nicotine electronic cigarette shocked the world by reaching a valuation of US$38 billion in 2018, reshaping the global tobacco industry.
At first, it seemed like another success story emerging from Silicon Valley. However, the narrative took an unexpected turn with the emergence of an epidemic linked to the still unknown effects of prolonged vaporizer use.
Based on the acclaimed 2021 book “Big Vape: The Incendiary Rise of Juul”, written by Jamie Ducharme, health correspondent for Time magazine, the documentary series is divided into four episodes revealing.
Check out the official trailer for the series (not yet translated into Portuguese):
Acclaimed filmmaker R.J. Cutler is the name behind directing the latest documentary from Netflix. This production promises to engage the public with its in-depth approach to technological revolutions and their consequences.
In addition to Cutler, executive production includes the expertise of Darryl Frank and Justin Falvey, representing Amblin Television.
The production team is rounded out by This Machine's Elise Pearlstein, Trevor Smith and Lindsay Parnell, along with Ian Orefice and Rebecca Teitel from Time Studios, ensuring a detailed and meticulous look at the theme.
