O cheese has been consumed less in general to last longer. This is due to the increase in the price paid per kilo of dairy products, which showed an increase between 2022 and 2023.
As a way to avoid large expenses when shopping at the supermarket, Brazilians are opting for smaller food purchases.
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Another solution was to exchange cheese for Ham at meals, which causes an increase in the intake of this sausage.
According to research by the company Kantar, the volume of dairy purchased by families fell 2.7% in the second half of 2023. The comparison made was with the same period analyzed during the year 2022.
However, even with the drop in food purchases, there was an increase in occasions for consuming the product by 6.4%.
This demonstrates that Brazilians are not eating, on average, half a slice of cheese per meal to keep the food in the refrigerator.
(Image: disclosure)
Furthermore, in contrast to the drop in the purchase of dairy products, the purchase of ham increased by 2.3% in the second quarter of 2023.
Complementing with the data of the 8.9% drop in ham eating occasions, this means more of this sausage eaten per meal.
The drop in dairy intake occurs due to the increase in the price of the food. From June 2022 to June 2023, cheese saw an increase of 30.5% in its purchase cost.
Thus, the cheese reached an average of R$44.05 per kilo, which makes the ham stand out. This sausage increased by just 15.2%, reaching an average price of R$28.86 per kilo.
Therefore, due to the rise in the value of cheese, Brazilians have increasingly opted to consume ham in their meals.
