What is ‘flopping’? Understand the term and see how to avoid its meaning on social media

Social networks have changed the way people interact in the world and have even added new “slang” to popular vocabulary. This internet language created the term “flopar”, a word widely used in comments and videos on social media.

The expression is so popular that it has become a verb with a very specific meaning for people who publish content on the web, especially on Instagram, YouTube and on TikTok.

Although it is not easy to keep up with the digital language of the new generations, knowing about this word is important to be able to interact on social networks, producing valuable publications.

What is flopping on social media?

Basically, “flopping” on the web means that the publication did not perform optimally, which can harm reach and engagement of the content.

It's an expression often used to comment on content from brands or artists that failed during a launch. Likewise, the “flop” also applies to anyone’s publications, such as photos,

reels or story, which did not receive many likes, views and comments.

(Image: Freepik/Reproduction)

Tips for not flopping on the internet

Understand your target audience

Even if you don't use social media for a commercial purpose, it's essential to know the interests of the people who follow your pages, especially Instagram, Facebook and TikTok. These social networks analyze the most popular content and boost publications, allowing more people to see and interact.

Make a content plan

Another important tip is to create a strategy about the topics and frequency of publications. This way, your content will be constant, increasing your digital presence and interaction with your followers.

Search hashtags and trends

TikTok demonstrated the power of following a trend, that type of popular content that goes viral quickly. So, take note of what are the interesting trends on the web and version them for your content. Furthermore, hashtags in publications make posts easily found, increasing visibility.

Create relevant content

In addition to increasing the frequency of publications, it is also necessary to produce relevant content. So it can be informative, funny, inspiring, or valuable for another reason that encourages audience interaction.

Know the best time to publish

Each social network has an audience profile and times when people access the platform most. Therefore, it is advantageous to publish posts when your audience is most active and interested.

Encourage audience engagement

Take advantage of publications to interact with people, networking and creating a sense of community on your profile. So, ask questions, respond to comments, ask for opinions and encourage followers to interact with your content.

Analyze the metrics

Finally, to understand how your planning performed, you will need to analyze the publications. Look at the number of likes, views, shares and comments.

Each social network also has settings that analyze content, offering impression data, audience profile and reach.

Definitely, no one wants to “flop” on the web, but, to avoid this situation, it is essential build digital presence and develop a strategy that combines personality and posts interesting.