Each year, the main paint brands conduct detailed studies to identify the predominant color trends, which culminates in the choice of “Color of the Year” for the subsequent period.
For the year 2024, the selections are strongly influenced by nature, incorporating elements of lightness and comfort. Discover each of these colors!
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1. Place of Affection – Coral
AkzoNobel, manufacturer of Tintas Coral, revealed its choice for the color of the year 2024: the shade “Lugar de Afeto”, a pinkish neutral.
The inspiration behind this choice lies in the lightness of feathers and the delicacy of clouds, which culminate in a tone that serves as a solid base to compose a variety of chromatic combinations.
Image: AkzoNobel / Disclosure.
The “Lugar de Afeto” promises to convey a feeling of welcome and softness in environments, reflecting the contemporary search for comfort and well-being.
2. Work of Art – Eucatex
Eucatex announced that the trend for 2024 will be the “Work of Art” (2857E), selected based on a multidisciplinary study carried out in collaboration with Tendere Pesquisa e Soluções Criativas.
Patrícia Sant’Anna, CVO (Chief Visionary Officer) from Tendere, explained that the choice of this tone was guided by a series of trend scenarios that seek to convey meanings such as simplicity, security, tranquility, awareness and minimalism.
Image: Eucatex / Disclosure.
3. Tidal Wave – Lukscolor
“Tidal Wave” (LKS 0952) is a shade of green that embodies the connection with nature and the renewal of energy.
According to the brand, this tone conveys the sensation of constant movement, reminiscent of ocean waters in continuous transformation.
Image: Lukscolor / Disclosure.
We invite you to embrace new challenges, explore opportunities and seek evolution. This reflects the idea of fluidity and renewal that aligns with the spirit of the moment.
4. Limitless – Tintas Renner by PPG
PPG, through Tintas Renner, announced the choice for the year 2024: “Limitless” (PPG1091-3), a honey beige tone that harmonizes freshness and warmth.
This quest aims to create a contemporary and updated look that is suitable for application on a variety of surfaces, including accent walls, trim and cabinetry.
PPG encourages the application of this color in unconventional places, such as ceilings and internal doors, allowing for a creative and modern approach to interior decoration.
Image: PPG / Disclosure.
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