Coca-Cola is one of the most powerful companies in the world and a pioneer in its field. As a result, the company is always looking for new ways to innovate in its product creation and distribution process. Precisely in this last stage the company decided to bet big on Canada.
Aiming to integrate more ecological actions in its process, Coca-Cola Canada Bottling – company responsible for distributing the product in the country – invested in the purchase of six electric trucks Volvo VNR. For now, this is still a pilot project to route customers from Greater Montreal.
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The vehicles will help Coca-Cola reduce carbon emissions by up to 46.2% by 2023. This is another step in the company's environmental sustainability project.
“The company is taking big steps towards its environmental sustainability goals by adding Volvo VNR electric trucks to its range. fleet to serve its beverage customers in the Greater Montreal area,” said Peter Voorhoeve, president of Volvo Trucks North America North.
According to Todd Parsons, CEO of Coca-Cola Canada Bottling, “fleet electrification is a key component of the plan to reduce direct carbon emissions”. “We recognize that we have a responsibility to effectively manage our environmental impact and we are working on that across our fleet,” he underlined.
The vehicles purchased by the company have six batteries and can travel up to 440 km on a single charge. The trucks currently make 150 km round-trip routes a day between the company's headquarters and customers in Montreal.
Coca-Cola Canada Bottling is also investing in loaders at its distribution center. This will help the fleet to always be supplied, in addition to serving as a meeting point whenever drivers need cargo.
The entire infrastructure is expected to be delivered soon, in June this year.
Currently, Coca-Cola Bottling uses electric vehicles in some light services in the greater Montreal area. In addition, all trucks used by the company that were manufactured after 2012 run on biofuel.
In all, there are almost 1,500 tons of carbon dioxide saved with these shares of the company.
Graduated in Social Communication at the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.