Apple's long-awaited presentation, revealing the family iPhone 15 and other products, took place this Tuesday (12).
However, surprisingly, shares of the American technology giant are trading lower this afternoon (13), leaving many in the technology sector wondering: “Didn’t the market like it?”
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Shortly after the announcement of the new devices, Apple shares experienced a drop of more than 2% on the Nasdaq stock exchange, in New York.
At 4:38 pm on Tuesday, the Apple shares they were traded at 175.63 USD, marking a decline of 2.08%.
Investors seem not to have been enthusiastic about the news presented by “Apple”.
On social media, there was a lot of criticism, with several commenting that the company does not seek innovation and accusing the new product of a “lack of creativity”.
(Image: Apple/Reproduction)
The iPhone 15 and 15 Plus were considered by some to be recycled versions of the 14 Pro and 14 Pro Max models, generating lukewarm expectations.
However, one of the main notable changes is the introduction of the USB-C connection replacing the old Lightning standard, which is now out of date.
The Pro versions of the iPhone 15 are scheduled to be launched in the United States on September 22, featuring the new A17 Pro processor.
This is the first three-nanometer chipset produced by Apple and promises significant improvements in the device's performance.
Furthermore, the more expensive versions of the iPhone 15 feature a notable change in their design, with a made of titanium, making them lighter and more durable, with less environmental impact during production, according to Apple.
The models' camera is also worth highlighting, as it offers a five-fold zoom and 120 millimeter lens simulation.
The company also emphasized camera improvements, revealing that the new Pro models are equipped with a 48-megapixel sensor and the ability to record in 4K resolution at 60 frames per second.
Despite these features, the starting price of the iPhone 15 is considerably high, starting at R$7,299, while the Pro Max version reaches R$10,999.
The combination of high values and criticism from investors may explain the market's negative reaction to the company's news. Apple.
