A Panorama Search Marketing, carried out by RD Station, delved into the perspectives of 1600 professionals in the field, from different companies and sectors.
The numbers reveal an impactful scenario: 85% of them say that social media assume absolute prominence as the most used marketing tool in their respective organizations.
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In Brazil, social networks play a central role, emerging as a marketing strategy leader, shaping the course of business communication and establishing a solid presence in the world digital.
We are facing a constantly evolving manifestation, with these networks at the epicenter of innovative business tactics.
It is not very difficult to see that the Instagram leads with a notable advantage. No less than 93% of study participants mentioned it as a frequent choice.
In a solid second place, we find the Facebook, adopted as a marketing resource by 67% of respondents to the survey carried out by RD Station.
O LinkedIn follows closely, occupying third position with mention by 46% of participants. O YouTube ranks fourth among the most explored social networks for marketing purposes, with a representation of 25%.
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Finally, the TikTok occupies fifth position, with 13% of marketing professionals recognizing its potential as a strategic platform for marketing actions.
After social networks consolidated their dominance as the main channel for promotional tactics, professionals respondents in the survey highlighted paid media as the second most relevant strategy, being used by 72% from them.
The survey also asked experts about their preferences regarding platforms for serving ads, and the Google Ads appeared as the undisputed leader, mentioned by an impressive 75% of participants.
At Trezeme Digital, we understand the importance of effective communication. We know that every word matters, which is why we strive to deliver content that is relevant, engaging and personalized to meet your needs.