How many times have we wished we had that special way of convincing someone to see things from our point of view?
Whether to close a deal, convince a friend or simply to obtain a special discount on a purchase, the ability to persuade is valuable. Fortunately, there are techniques you can learn and improve. Shall we take a look at 7 of them?
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Reciprocity
When someone does something for us, we naturally feel the desire to reciprocate. Therefore, many companies offer gifts, free samples or discounts to their customers.
When you give first, the chances of the other person wanting to reciprocate, accepting your proposal or granting a favor, increase considerably.
It could be something as simple as offering valuable information or a small favor. The idea is that the other person feels “indebted” to you.
Scarcity
Have you ever noticed how attracted we are to limited offers? The scarcity principle suggests that we value more that which is limited or rare. When someone believes they may miss a unique opportunity, they tend to act quickly.
Present your offer or argument as something unique or available for a limited time. But be careful! Be genuine and don't overdo it to avoid appearing manipulative.
Authority
People tend to follow the advice of experts or authorities on the subject. Having the endorsement of an expert or showing that you are a qualified professional in your field can make all the difference.
If you have certificates, awards or recognition, don't hesitate to share them. This increases your credibility.
Consistency
We like to be consistent with our previous decisions and actions. So getting a small commitment can lead to bigger commitments in the future.
Start with small orders that are easy to accept. Then, move on to larger requests, always reminding the person of the previous commitment.
Sympathy
Let's be honest: it's easier to say “yes” to someone we like. Smiling, showing empathy and establishing a good relationship are keys to persuasion.
Be genuinely interested in the person, listen to them and establish common ground.
Social proof
“If everyone is doing it, it must be good, right?” This is the principle of social proof. We are influenced by the actions of others, especially if we consider these people to be similar to us.
Show testimonials, positive reviews or examples of others who have already made the decision you are proposing.
Commitment and coherence
Once people commit to something, especially if it is publicly, they are more likely to follow through on that commitment. We value consistency and want to be seen as trustworthy.
Therefore, encourage the person to express their commitment verbally or in writing.
